/The Latest /Our Blog

Social Media Marketing Certificate

Social Media is everywhere, including the classroom!

We are pleased to introduce a new certificate program being offered at Triton College (2000 Fifth Avenue, River Grove, Illinois 60171) this Fall. This certificate is designed to provide entrepreneurs, business owners, promoters and organizations with a foundation in the new, evolving world of social media.  Led by New Nine Media’s resident social media guru, John-Paul Paonessa, the certificate program will provide helpful strategies to immediately apply in the workplace and teach participants how to effectively utilize the growing opportunities available through social media marketing.

Students will receive a broad overview of applications such as Google+, Facebook, Twitter, Foursquare, Pinterest, LinkedIn and various professional media tools.

The Social Media Certificate is a 60-hour program that consists of four 15-hour courses, which may be taken individually.  Students interested in earning a certificate in Social Media may register for the following courses:

    • Introduction to Social Media Marketing – SOCE51
      Provides instruction for entrepreneurs, business owners, promoters and organizations seeking to utilize the growing opportunities available through social media marketing. Investigates a variety of social media platforms (Facebook, LinkedIn, Twitter, Foursquare) their functions, user information, advertising capabilities and best practices.
    • Social Media: Online Presence – SOCE52
      Explore ways to make it easy for online users to instantly connect with a business or organization while strengthening the relationships between the two. Learn how to maintain a strong online presence while capturing positive feedback from users. Maximize online presence with a variety of marketing techniques using while using social media.
    • Social Media: Advertising – SOCE53
      Looking to increase brand awareness through online advertising while using Social Media? Review Facebook ad campaigns and Google Analytics to effectively and efficiently promote a business, organization or event on social media. Even on a tight budget, it is possible to advertise like the professionals.
    • Social Media: Management – SOCE54
      Learn about the opportunities and challenges when managing an online presence with social media, including best practices and creative marketing techniques. Stay consistent with online messaging using expert tools for easy management of multiple accounts.

Register online at www.triton.edu/ce or call the Triton College School of Continuing Education at (708) 456-0300 Ext. 3500.

Tuition: (In-District) $103 per course plus fees.

Questions? Leave a comment below or email [email protected]

Did you enjoy this? Share it so others can too!

Got a question or comment?