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New Streamlined Look to Facebook Pages for Business

Just when you got comfortable navigating your business page, Facebook begins rolling out a new design.

The streamlined look has hit a small number of Pages thus far, and you may even have received a notification asking to join a waiting list for the new design. Facebook has now announced that all pages will be converted beginning April 9th.

Facebook developers have advertised that the new design will “make it easier for people to find the information they want and help Page admins find the tools they use most.”

Linking Facebook and Twitter for Easy Management

You might notice that the new Pages design looks very similar to your personal Facebook profile, in fact it’s practically identical. 

Key features include:

  • Updated Page timeline design. The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed. The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.
  • Easier access to key admin tools. No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well as unread notifications and messages. You can click on any section in the This Week section for more detail. Facebook has also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
  • Pages to Watch. As Facebook rolls out the new design of Pages, they are also opening up new look to the Pages to Watch feature in the Page Insights tool. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about. On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.

My one gripe with this new design is that the custom tabs and apps are not as prominently displayed. The old layout features custom tabs near the top of the page, just under the cover photo (see our Facebook page). These apps allow Pages to highlight additional tools and external sites (i.e. Email Signup Form, Instagram Feed, etc.). The new design moves these apps to the left-side and middle of the page, creating a more simple, perhaps cleaner first impression. Whether this proves to decrease the amount of engagement custom tabs/apps receive is ye to be seen.

Do you like the new look? Share your comments below.

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