The world’s most popular social networking platform, Facebook, has taken a page out of Twitter’s security playbook. Last week, the site launched its version of Verified Pages. Similar to Twitter’s verified accounts, verified Facebook pages will display a small blue check mark next to the brand’s name [see below]. The symbol will also appear alongside to the page’s name in search results and anywhere else on Facebook where it appears.

Recently, we’ve been receiving more and more spam messages on Twitter. Some of the best ones are calls to action, or question our wild behaviors that have been caught on camera.

Gain more followers, reach more customers and grow your business with targeted pay-per-click or pay-per-impression social media and search engine advertising. But don’t fall into the trap of just throwing money and ads out there. Setting up ads is easy. Getting the right message to the right audience is how you can generate a return on your investment.

If you receive an email or push notification that you have been “tagged” in a Facebook photo, BE CAREFUL! You shouldn’t be responding to notifications that are from someone you don’t know anyway, but this new virus can come from one of your besties as well.

Notice the advertisements when you log in to Facebook? Your customers do! Companies such as Coca-Cola, Target and Citibank are spending 40% more this year on social media advertising than they did in 2011. Why should they get all the attention?

According to a press release by Nielsen published April 10, 2012, 92% of global consumers trust “earned media,” i.e. word-of-mouth, reviews, recommendations and comments posted on various social media sites from friends and family members. Do you trust your friends and family members’ opinions on products and services? What about your costumers, who do they trust?

We’ve unleashed our portfolio….on Pinterest!

Nearly every business owner we work with asks us the simple question: Should I have a blog? And our response is always the same…it depends. A great, well-maintained blog with good content can do wonders for your business. Anything less could do more harm than good. (Hence this article. Read on!)

Years ago, a friend worked at a gas station in Addison, IL. He was a young, crazy guy – 19 or so – and loved messing with people. He particularly enjoyed messing with people who asked for directions.

You knew when the seven dwarfs were hard at work, because you heard them whistling. Sure, it’s a cartoon. Nonetheless, these guys had the right idea.